Client: Genoapay
Context: Digital, to accompany a blog
Problem: People avoid thinking about their savings & debt, but that's what we need them to do
Context: Digital, to accompany a blog
Problem: People avoid thinking about their savings & debt, but that's what we need them to do
Genoapay needed a convincing, sharable way of communicating their "why". As a friendlier middle-ground between credit card debt and simply going without, they wanted to highlight how many people could benefit from their in-store, interest-free payment plans.
All the foraging for statistics, research and writing was done by yours truly too.
![](https://cdn.myportfolio.com/df2ce541b3629bab1d3854b9ee1ed46d/3cd9a435-6a91-4e4e-92e0-938a9afb26cc_rw_1920.png?h=3d243cdc3ba604935733ff397ef6ad73)