Client: Genoapay
Context: Digital, to accompany a blog
Problem: People avoid thinking about their savings & debt, but that's what we need them to do
Genoapay needed a convincing, sharable way of communicating their "why". As a friendlier middle-ground between credit card debt and simply going without, they wanted to highlight how many people could benefit from their in-store, interest-free payment plans. 
All the foraging for statistics, research and writing was done by yours truly too. 
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