Client: Takapuna Skin Clinic
Context: Print and digital
Problem: Cellulite, wrinkles and peach fuzz are your subject matter: make it pretty
Context: Print and digital
Problem: Cellulite, wrinkles and peach fuzz are your subject matter: make it pretty
Virtually every skin clinic's website presents its services in one way: perfectly airbrushed stock photos, showing the dream result after a treatment. My client and I thought this didn't really communicate enough.
We worked together to make a set of metaphor-heavy icons for her website and an in-store booklet. They show the conditions she could treat, or the method used to treat them, in a playful way.
Cellulite
Photo therapy
Anti-aging
Citrus serum treatments
Genetic acne treatments
Waxing
Dermaplanning
(removes peach fuzz)
(removes peach fuzz)
Skin rejuvenation
Antioxidant facial
